Creator Deep Dive

Creator Deep Dive: Kikopup

Everything that makes Kikopup tick.

A full breakdown of what makes Kikopup work. We pulled 2 of their clips and studied the hooks, editing, sounds and storytelling that keep pet lovers watching. Every video is the creator's own, embedded from TikTok, with our analysis alongside.

Kikopup (Emily Larlham) tutorial on teaching dogs and puppies 'The Calm Settle' to relax on cue using positive reinforcement.

A standout Training clip from Kikopup — worth a watch.

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