Free tool
Creator Rate & Sponsorship Calculator
A transparent starting estimate for what to charge a brand — worked out from your reach and engagement, not invented data. It's math you can see, and nothing leaves your browser.
How the estimate is built
We apply a short-form UGC CPM band of $20–$40 per 1,000 views (a widely-used rule of thumb) to your reach, and nudge toward the top of the band when your engagement rate is strong. If you only enter followers, we assume reach of roughly 25% of your following. This is an estimate to anchor a negotiation — not a guaranteed price. Usage rights, exclusivity, niche and brand budget all move the number. See the creator-economy glossary for the terms.